Comments on Apartment Community Social Media: Facebook case study - University Gateway

Thanks a lot for sharing that valuable information...

2011-08-10T21:49:26.892-07:00

Thanks a lot for sharing that valuable information about Facebook. I think it's a good way communication and sharing your thoughts to other people.

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Fantastic marketing idea!

2010-04-07T13:47:49.416-07:00

Fantastic marketing idea!

Thanks for the feedback Mike. The Facebook page i...

2010-04-06T22:32:53.018-07:00

Thanks for the feedback Mike. The Facebook page is successful because the leasing agent that administers the site is a USC student. He knows exactly what is important to the student body and generates content that results in fan engagement on the site.

Since USC students are the target market, Facebook is utilized to tap into the social networks of the fans.

It's hard to get exact numbers of people that first heard about Gateway from Facebook, but the leasing managers have told me that several people mention the Facebook page when they come into the welcome center.

Awesome numbers, Matt! Can you share any insights ...

2010-04-06T08:18:14.057-07:00

Awesome numbers, Matt! Can you share any insights into the types of content that seem to work best for your audience there? And do you know if the visitors who come to your website from the Facebook page are more likely to turn into a lead or a lease than visitors who come from search or a site like Off-Campus Housing?

Keep it up, and keep us posted ... it's great to see the measurable impact that Facebook can have on a community like this!