On January 11, 2010, The leasing team at Alta Verde started a facebook promotion. The resident that sourced the highest number of new fans by January 31, 2010 received a discount off their rent. On January 11, the facebook page had 153 fans. As of today, January 20, there are 640 fans. I'm hoping we reach 1,000 by the end of the month. In addition, there have been 540 interactions on the site this week.
The Alta Verde facebook promotion is also driving considerable traffic to the property website. Between 11/25/09 and 1/11/2010, the website averaged 38 visits per day. Since the facebook promotion started on 1/11/2010, the website has averaged 55 visits per day.
The important metric is how many leases were signed. At the end of the promotion, I will be able to get you that figure.
It's exciting to see so many people getting involved in this social media promotion. We now have 640 fans of Alta Verde. I believe there will be a correlation between the number of fans on a site and leases signed. I hope to figure it our soon, but until then, we'll keep having facebook promotions to figure out the recipe for signing more leases.
4 comments:
What a great idea. I'd be very interested to see what comes of it.
Hi Matthew,
I follow your blog and loved Alta Verde's Facebook promotion idea.
Jackie Koehler
4 Walls
jackie@4walls.net
www.4walls.net - Internet Advertising
www.respage.com - Social Media Solutions
Matt, these are great results!
One word of caution: Facebook published new rules regarding contests on their site, and I think they're important to know - http://www.facebook.com/promotions_guidelines.php.
I haven't any examples yet where Facebook has shut down a Page that was violating these rules, but I just wanted to make sure that you and your readers were aware of them.
Keep up the great work -- I look forward to hearing the results of those lease numbers.
I agree. Social media site like Facebook allows you to engage with your customers easily.
It's always inspiring to read about such success stories. This just goes to show that investing time in social media does pay off in dividends.
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